Is Spotify Premium a good deal? Apparently not, according to a recent report from Kantar Research. In it, the agency cited a Q1 loss of 1 million subscribers in Great Britain, many of them younger listeners looking to save money as inflation hit 9% in the UK and the cost of living continued on an upward trajectory.

While the dip in Spotify’s numbers could be temporary, or the result of the monthly subscriber churn levels that services regularly experience, the news reminds us of the fact Spotify isn’t exactly competing at a high level against other major streamers such as Apple Music, Amazon Music Unlimited, and Tidal. It also comes on the heels of a controversy involving the service’s most popular podcast host, Joe Rogan. Maybe it really is time to re-think Spotify.

Where is Spotify HiFi?